I’m a digital content writer based in the Wairarapa, near Wellington, New Zealand
Kia ora, I’m Gemma Bird. I work remotely, writing digital content for lifestyle and wellbeing brands that exist to help people be at their best and live well.
Before starting out as a writer, I worked for 10+ years in busy marketing and communications roles across the private, public and not-for-profit sectors. Most recently I worked as a senior communications advisor for a government agency where I led national campaigns to reduce plastic waste.
Oh and there was a stint when I trained as a chocolatier in the UK… (living well is about balance, right?).
Today I write digital content and copy for organisations of all sizes that understand the value of marketing, but need a hand to get it done. My focus is on delivering real results through smart, engaging content.
I write with marketing goals in mind
I know what it’s like to find a marketing partner you can count on – who gets the big picture, does exceptional work and cares about your success. I want to be that person for you. I will work to understand your organisation, audience and marketing goals before writing the words to help get you there.
Industries I have particular experience with include
- Digital media and marketing
- Travel
- Tertiary education
- Not-for-profit
- Central government
Organisations I have worked for during my career include BNZ, Saatchi & Saatchi, NZME (APN at the time), Blind Low Vision NZ (formerly Blind Foundation), New Zealand College of Chiropractic, APX Travel Management and the Ministry for the Environment.
I write feature stories on the side…
When I’m not working on content for clients I write lifestyle and wellbeing features for magazines and digital publications. You may have seen my work in titles such as Good Magazine and Luxury Travel.
What People Say About My Work
“I had the privilege of working with Gemma in her role as Digital Communications Manager for a large corporate travel company. Gemma has outstanding writing skills and her focus on customer engagement ensured communication with maximum end-user impact. Gemma was a delight to work with and I would recommend her to anyone looking for top quality work from an engaged and thorough communications professional”.
Andrew Barnard, formerly Head of Product and Innovation at APX Travel Management
“Gemma worked for me when I was Communications Manager at the Ministry for the Environment and I would highly recommend her. I found her to be a skilled and effective writer – she planned and delivered two excellent communications campaigns in particular with exceptional results. If you’re looking for a writer, you’re in good hands with Gemma”.
Laurie Edwards, formerly Communications Manager at Ministry for the Environment
“I highly recommend working with Gemma. She is an absolute professional in every way, and her insights are invaluable. She quickly understands the strategic context to develop messaging and communications that are on-message and engaging”.
Rachelle HardieNeil, Executive Vice President, New Zealand College of Chiropractic
“Gemma is a fantastic editor to work with. The flow throughout my book ‘The Reality Check’ was so much better after she had worked on it. As I was writing about neuroscience and health and chiropractic I was particularly impressed with Gemma’s ability to flawlessly ensure it was easy to understand for the lay person. Her timing and professionalism made the process of editing my book a joy! I highly recommend her work”.
Heidi Haavik, BSc(chiro), PGDip(science), PhD, Director and owner Haavik Research Ltd