The best digital copy is simple, engaging and on point for the reader. But it takes effort and skill to get there. Writing persuasive digital copy starts with building a detailed and empathetic understanding of your audience, the value you offer them, and their buyer journey.
I put a lot of effort in upfront to understand these things, so that the copy I write for you hits the sweet spot for your audience – and gets you real results.
Website copy
Whether you’re planning to launch a new website or refresh your current one, I can take care of the copy for you.
I’ll start by sitting down with you to understand your business and what you want to achieve. Next we’ll run through some tools to build a thorough profile of your target audience. Finally, I’ll take this information away with me and write copy that deeply resonates with your buyers – and that search engines will love.
If it suits, I can work directly with your web designer and/or developer to ensure my content is spot-on for your website design and structure.
Landing pages
If you’re planning a promotion, selling a course or running any other special offer or event, you’ll need a compelling landing page. That way when people land on your website, you can present them with the exact information they need – and a single call-to-action.
I can write you a refreshingly short page, or guide your buyers through all of the best features and benefits of your product, until they’re hitting the ‘buy now’ button like they mean it.
Apps and other digital content
I’m an agile writer and can help with a range of digital content projects – from user-friendly copy for your app, to writing an email sequence to nurture new subscribers to your list.
Get in touch and let’s talk about your goals and how I can help get you there.